In the last quarter of 2025, SunTop Saudi Arabia launched a recycling focused campaign, and we at "Dameer" Studio led the creative execution.
We developed and produced 10 fast, playful DIY Reels that transformed everyday SunTop packs into fun games, clever hacks, and simple creative projects anyone could try at home. The idea was to make recycling feel less like a responsibility and more like an opportunity.
Each Video was crafted specifically for Instagram and TikTok. Quick, scroll stopping, visually engaging, and easy to recreate.
Short form content built to capture attention and keep it.
Beyond entertainment, the series strongly reinforced the brand’s recycling initiative, encouraging audiences to rethink packaging and discover value in what they usually throw away.
The result was high view counts, strong engagement rates, and wide positive interaction across both platforms.
Client: SunTop - KSA
Produced by: Dameer Studio
Made for : LB+
Account Manager: Nada El Wadi
Produced by: Dameer Studio
Made for : LB+
Account Manager: Nada El Wadi
